Explore the future of commerce and the impact of new technologies on the way we shop, pay and are paid.
Our 4,000 square-foot facility is designed to serve Central and Eastern Europe, Middle East and Africa clients and partners in building cashless economies. We have a series of elements on site to inspire, engage and create change in the payments space.
Client Briefing Room: An open space where you will engage and exchange points of view and plans on innovation, discuss challenges and opportunities, and hear from Visa experts who will share how Visa’s products and capabilities can fit your needs.
Experience Gallery: An experience gallery with various payment solutions fitted out with the latest point-of-sale, online and mobile payments technology. Check out our Internet of Things showcase, which include examples of a connected home, voice command services and demos of biometric payment technology prototypes. This fully digital space is built to inspire you.
Collaboration Space: The collaboration space is a place to build the future of payments together – through rapid prototyping and co-creation. We use design-thinking methodologies to ideate and develop new ideas and customer experiences.
The Lab: This is where our Visa teams experiment with emerging technologies to reimagine the point of interaction. We work with our partners to build concepts and prototypes showing how innovation in a highly digitally connected world can transform the consumer experience.
The innovation team
We built our team with you in mind. Our designers, engineers, product experts and innovation leaders roll up their sleeves to help you go from idea to prototype and solve your biggest challenges. Each session – including the people helping you with the experience – is tailored to your needs.
Directions to our center
Our Address: Falak Street, Al Sufouh 2, Dubai Media City
When you book a visit, make sure to ask us about reserving you a parking spot.