Visa Brings Iconic FIFA World Cup 26™ Winner’s Trophy to Latin America in Lead-Up to Historic Tournament

Miami, Florida – June 11, 2025. As anticipation builds for the largest tournament in football history, Visa is proud to bring the iconic FIFA World Cup 26™ Winner’s Trophy to several Latin American countries – including Brazil, Mexico, Panama, Costa Rica, Guatemala, and Colombia. These activations kick off the one year to go countdown as part of Visa’s exciting journey to the FIFA World Cup 2026™, giving fans unique, up-close experiences with the game they love. 

They also offer a taste of what’s to come, including exclusive promotions, immersive moments and unforgettable experiences both inside and outside stadiums, powered by the very best in payments innovation, and that only Visa can offer. 

As the official payments services partner of the FIFA World Cup 26™, Visa is proud to support preparations on the ground while helping to ignite excitement across the region. “We are proud to be an official FIFA World Cup™ partner – not only because of the passion and emotion that football inspires, but because of the unique power it has to bring people together across borders and backgrounds,” said Luciana Resende Lotze, Head of Marketing for Visa Latin America and the Caribbean. “Our partnership not only underscores our brand values but also provides a unique platform to showcase our innovative technologies that can power fast, reliable, and secure payment experiences, while creating unforgettable moments for our clients and cardholders. With Visa, it’s more than just a swipe, tap, or click. It’s making a small step forward to where you want to be.”

The one-year countdown to the highly anticipated FIFA World Cup 2026™ officially begins on June 11, and Visa is celebrating this important milestone by giving fans the opportunity to see and take photos with the FIFA World Cup™ Winner’s Trophy in six countries across the region. Local fans will be able to experience up close one of the most widely recognized sports trophies in the world. 

As part of its purpose to uplift everyone, everywhere as the best way to pay and be paid, Visa continues to drive innovation to make payments fast, reliable, and convenient. Whether it's contactless payment technology for transportation or everyday spend, or innovative ways to pay and be paid, Visa continues its efforts to improve the fan experience in stadiums and beyond. 

Leading up to the FIFA World Cup 26™, Visa and its partners will unveil promotions, initiatives, and activities for fans across Latin America and the Caribbean to experience the FIFA World Cup™ hosted across Canada, Mexico, and the United States, with 48 teams competing in 16 stadiums. The tournament will take place between June 11 and July 19, 2026. 

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Visa (NYSE: V) is a world leader in digital payments, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive. We believe that economies that include everyone everywhere, uplift everyone everywhere and see access as foundational to the future of money movement. Learn more at Visa.com.